Usability testing evaluates how users interact with a website or product to identify areas for improvement and enhance the user experience.
Usability testing is a process that evaluates how easy and effective it is for users to interact with a website, application, or product. The testing involves observing users as they complete specific tasks and analyzing their behavior, feedback, and emotions. By conducting usability testing, businesses can gain valuable insights into their users' needs and preferences, which can inform design decisions and ultimately improve customer satisfaction and loyalty.