The Steel Croissant recipe for social media success: Instagram

The Steel Croissant recipe for social media success: Instagram

With over one billion monthly users, Instagram has quickly become one of the most popular social media sites of all time. Here’s what that means for your brand: 

Acquired by Facebook in 2012, Instagram content is some of the most valuable media shared across the board. Its connections with other social media sites like Facebook and Whatsapp even allow IG posts accessible to people without an account. For Instagram users, this platform makes it easy to keep up with the lives of their family and friends as well as discover and interact with their favorite brands. By posting photos and videos, users are creating a tapestry of their online personas for the world to see. Whatever your strategy may be, Instagram is a great social media channel to show off what a brand has to offer. 

This post will serve to guide you into the site and help you decide whether or not this is the right place for you! 

And if you choose to create that account, understanding the ins and outs of Instagram will make creating and publishing your posts way more streamlined. (Psst! Already familiar with the app? Click here to skip the basics.)

This post needs more time in the oven.

Sign up to be notified with it is done.

Frequently Asked Questions

Instagram's visual-centric platform and diverse features like Stories, Reels, and IGTV make it a vital component for social media success. With its extensive user base and high engagement levels, businesses can leverage Instagram to showcase their brand, connect with their audience, and drive meaningful interactions that lead to increased brand awareness and loyalty.

Businesses can navigate Instagram by curating visually appealing content that aligns with their brand identity and resonates with their target audience. Leveraging various features such as Stories and Reels allows them to share behind-the-scenes glimpses, product highlights, and engaging content that fosters a sense of community and drives user engagement.

A diverse range of content on Instagram, including product showcases, customer testimonials, interactive polls, and informative posts related to the industry, encourages audience interaction. Providing valuable and engaging content encourages the audience to interact with the brand, leading to increased likes, comments, and shares.

Instagram Stories and IGTV provide additional value to the audience by sharing exclusive content, hosting Q&A sessions, and showcasing product demonstrations. These features allow businesses to connect with their audience on a more personal level and drive engagement through interactive and informative content.

Businesses can implement various strategies to grow their Instagram following, including collaborating with influencers, engaging with the audience through comments and direct messages, and running Instagram campaigns and giveaways. Regular analysis of Instagram insights helps optimize the content strategy and attract new followers to the account.