The Steel Croissant recipe for social media success: Instagram

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With over one billion monthly users, Instagram has quickly become one of the most popular social media sites of all time. Here’s what that means for your brand: 

Acquired by Facebook in 2012, Instagram content is some of the most valuable media shared across the board. Its connections with other social media sites like Facebook and Whatsapp even allow IG posts accessible to people without an account. For Instagram users, this platform makes it easy to keep up with the lives of their family and friends as well as discover and interact with their favorite brands. By posting photos and videos, users are creating a tapestry of their online personas for the world to see. Whatever your strategy may be, Instagram is a great social media channel to show off what a brand has to offer. 

This post will serve to guide you into the site and help you decide whether or not this is the right place for you! 

And if you choose to create that account, understanding the ins and outs of Instagram will make creating and publishing your posts way more streamlined. (Psst! Already familiar with the app? Click here to skip the basics.)

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