It’s no secret that the video-based social media platform TikTok has taken the internet by storm. In less than 4 years, it has attracted around one billion monthly active users worldwide.
TikTok videos have gone viral all across the internet. The app is a favorite amongst members of the GenZ and late Millennial generations, average users spending nearly an hour a day scrolling through suggested videos. Responsible for some of the latest memes, trends, and challenges on almost every social media channel out there, TikTok has become a cultural phenomenon in a very short amount of time. And while some may wonder if TikTok is really here to stay, we can’t help but think back to 2013 when people were asking Snapchat that very same question.
With its widespread reach and virality potential, TikTok has also become the newest spot for brands trying to market themselves to a fresh audience. The value of TikTok lies in the potential to reach and convert young, impressionable buyers who are more open to trying new things and less likely to have already sworn their loyalty to specific brands. After all, it’s not a secret that there is a greater lifetime value with younger consumers.
Precisely because of TikTok’s propensity for drawing a younger audience, brands are definitely required to use a more specific approach if they want to successfully navigate this space.
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TikTok's algorithm prioritizes content discovery and virality, making it an effective platform for social media success. Its short-form video format allows for quick and engaging content consumption, while trending challenges and hashtags provide opportunities for brands to increase visibility and reach new audiences.
Steel Croissant utilizes TikTok by creating entertaining and engaging content that resonates with their audience. They leverage popular trends, challenges, and music to increase their content's visibility and engage with users authentically, fostering a sense of community and brand loyalty.
Steel Croissant posts a variety of content on TikTok, including product demonstrations, behind-the-scenes footage, user-generated content, and humorous skits related to their industry. They tailor their content to align with TikTok's trends and preferences while maintaining relevance to their brand and target audience.
Steel Croissant measures success on TikTok by tracking key performance indicators such as views, likes, comments, shares, and follower growth. They also analyze audience demographics, engagement rates, and content trends to gain insights into their TikTok performance and optimize their content strategy accordingly.
Steel Croissant implements various strategies to grow their TikTok following, including participating in trending challenges, collaborating with influencers and creators, engaging with their audience through comments and duets, and experimenting with different content formats and styles. These strategies help Steel Croissant increase their visibility and attract new followers to their TikTok account.