Your brand strategy is crucial for helping you establish yourself in your industry and attract the right customers. We do extensive market research and work closely with your team to develop the right brand vision, positioning, promise, and core beliefs. We also dive deep into the competitive landscape, identifying gaps and opportunities and finding a way to make you stand out in the crowd.
Your brand identity system encompasses everything that shows off who you are to prospective customers and community members. It includes visual brand extensions such as official brand patterns, iconography, and photography. It’s important to create a system that’s flexible to scale with your brand as you grow, easy to use, and consistent across all mediums. We bring together graphic designers and marketing experts to create unique, cohesive visual brand identities for your unique brand.
Understanding your customer base is crucial to knowing how to market to them. We develop customer personas, or fictitious representations of the real people we believe are drawn to your products, to help all of us visualize what your customer may look and act like and influence your messaging frameworks. We develop backstories and personalities that allow us to develop multiple messages for testing with focus groups and/or online ads. Narrowing your audience scope ensures all content we create is”talking” directly to real people instead of just shouting into the void.
Establishing and maintaining a brand identity is crucial to reach the right people and effectively communicate the right message. We will help you create assets like a logo, fonts, and color palette as well as guidelines for proper asset usage so you know that your brand is being represented properly across all screen sizes, devices, mediums, materials, and textures.
When it comes to corporate and product names and launches, it’s important to be unique, brandable, and ownable. We look closely at the readability, comprehension, and recall for each of the naming options we are presented with to determine the best option as it relates to your brand and your audience.