Revolutionizing Data Operations with Comprehensive Animation

Steel Croissant transformed data operations with Hitachi Vantara's interactive Data Factory concept, showcasing Pentaho Platform's power and generating high-quality leads.

Testimonial Steel Croissant Quote

"It's rare to find a team that can blend creativity with a deep understanding of user experience"

In the quest to simplify our product offering and messaging, we turned to Steel Croissant for the creation of two microsites for our brand, Hitachi. The result? A masterclass in digital storytelling. Steel Croissant's custom animations brought clarity and vibrancy to our content, making it not only digestible but also engaging. The user flow they designed ensured our audience was seamlessly guided through the funnel, with easy access to vital content at every step. It's rare to find a team that can blend creativity with a deep understanding of user experience so effectively. Thanks to Steel Croissant, our brand narrative has never been clearer or more compelling.

John H. Smerkar
Hitachi Vantara

About Project

Hitachi Vantara's Data Factory concept is a dynamic, interactive presentation showcasing the prowess of their Pentaho Platform, an operational powerhouse that seamlessly collects, integrates, classifies, and actualizes data.

About Project

Hitachi Vantara's Data Factory concept is a dynamic, interactive presentation showcasing the prowess of their Pentaho Platform, an operational powerhouse that seamlessly collects, integrates, classifies, and actualizes data.

The Client

Hitachi Vantara is a pioneering technology company known for its innovative solutions in data management, analytics, and operational efficiency. With a focus on empowering businesses, Hitachi Vantara leads the way in transforming data into actionable insights. Their Data Factory product offering is a groundbreaking concept that revolutionizes data operations. It leverages the Pentaho Platform, a robust operational tool, to seamlessly collect, integrate, classify, and activate data. This empowers businesses to scale and recapture lost productivity caused by siloed data technologies.

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The Client

Hitachi Vantara is a pioneering technology company known for its innovative solutions in data management, analytics, and operational efficiency. With a focus on empowering businesses, Hitachi Vantara leads the way in transforming data into actionable insights. Their Data Factory product offering is a groundbreaking concept that revolutionizes data operations. It leverages the Pentaho Platform, a robust operational tool, to seamlessly collect, integrate, classify, and activate data. This empowers businesses to scale and recapture lost productivity caused by siloed data technologies.

The Concept

The first step for this project was to collaborate closely with Hitachi Vantara to conceptualize a visually engaging metaphor. After a few brainstorming sessions, we decided to draw parallels between a complex data operation and a physical factory where users would embark on a step-by-step journey. Each scroll mirrors a stroll through a factory floor, with every step offering an overview and an interactive "drawer" housing in-depth content.

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The Concept

The first step for this project was to collaborate closely with Hitachi Vantara to conceptualize a visually engaging metaphor. After a few brainstorming sessions, we decided to draw parallels between a complex data operation and a physical factory where users would embark on a step-by-step journey. Each scroll mirrors a stroll through a factory floor, with every step offering an overview and an interactive "drawer" housing in-depth content.

Executing the Vision

To breathe life into the concept, we meticulously analyzed Hitachi Vantara’s provided content and broke down the steps that the Data Factory product takes to transform data. We used those steps to determine what visuals would work best for a physical factory. The vision was to bring each step in the Data Factory assembly line to life, seamlessly marrying rich text content with an engaging visual metaphor. Scroll prompts and interactive guidance were strategically placed to allow users to follow the “data” all the way through the production line.

No items found.

Executing the Vision

To breathe life into the concept, we meticulously analyzed Hitachi Vantara’s provided content and broke down the steps that the Data Factory product takes to transform data. We used those steps to determine what visuals would work best for a physical factory. The vision was to bring each step in the Data Factory assembly line to life, seamlessly marrying rich text content with an engaging visual metaphor. Scroll prompts and interactive guidance were strategically placed to allow users to follow the “data” all the way through the production line.

Lead Collection

After the animations and copy were in place, we needed to create a way for Hitachi Vantara to collect leads from the whole process. We made sure to incorporate clear guidance for users that take them through our custom-made checkout system where they can download relevant media. This seamless process not only delivers valuable resources to users but also facilitates the collection of new leads for Hitachi Vantara.

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Lead Collection

After the animations and copy were in place, we needed to create a way for Hitachi Vantara to collect leads from the whole process. We made sure to incorporate clear guidance for users that take them through our custom-made checkout system where they can download relevant media. This seamless process not only delivers valuable resources to users but also facilitates the collection of new leads for Hitachi Vantara.

Results

The Data Factory's interactive presentation guides users through a step-by-step metaphorical journey, mirroring a physical factory floor. Each step offers both an overview and an interactive "drawer" containing in-depth content. The ultimate call to action is the download of media through a custom checkout system, facilitating lead generation and showcasing the power of the Pentaho Platform.

Hitachi Vantara's team has commended the innovative approach and its effectiveness in communicating complex concepts. The Data Factory landing page has already demonstrated promise in generating high-quality leads, signaling a promising future for Hitachi Vantara's data solutions.

No items found.

Results

The Data Factory's interactive presentation guides users through a step-by-step metaphorical journey, mirroring a physical factory floor. Each step offers both an overview and an interactive "drawer" containing in-depth content. The ultimate call to action is the download of media through a custom checkout system, facilitating lead generation and showcasing the power of the Pentaho Platform.

Hitachi Vantara's team has commended the innovative approach and its effectiveness in communicating complex concepts. The Data Factory landing page has already demonstrated promise in generating high-quality leads, signaling a promising future for Hitachi Vantara's data solutions.

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