Adobe snaps up Figma, YouTube creators are given the option to offer paid courses, Meta offers more community engagement tools and more

Hello again! We’re just popping by again to serve you this week’s recipe for success from the Steel Croissant bakery. Each week, we pull together the latest news from the world of B2B marketing in a ‘snackable’ industry news round-up.

This week, we take a look at Adobe's acquisition of digital design rival, Figma, YouTube enabling creators to offer paid courses, Meta’s newest community engagement tools, and more!

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This week’s trending headlines include:

Adobe snaps up key rival Figma for $20 billion

One of the biggest headlines from the past week is Adobe announcing that it will be acquiring Figma, one of its biggest rivals in the realm of digital design. “Together, Adobe and Figma will reimagine the future of creativity and productivity, accelerate creativity on the web, advance product design and inspire global communities of creators, designers and developers,” claims Adobe. Read the press release here.

YouTube will allow creators to offer paid video courses

Did you know, 93% of viewers report using YouTube to gather information? In a bid to make education even more accessible and interactive,  YouTube will be adding more educational features to its platform, enabling users to learn more about subjects they are passionate about. The new products will include a way for qualified creators to offer more structured learning content to their audience through free or paid courses. Read more.

Meta introduces ‘Community Chats’ feature  

As it looks for new ways to increase app engagement, Meta has announced the introduction of a new ‘Community Chats’ feature, currently being tested with a limited number of users. Meta explains that the feature will create an experience that seamlessly blends Messenger and Facebook Groups to allow people to connect when, where, and how they want. Users will be able to connect more deeply around topics they care about via multiple formats including text, audio, and video. For businesses, this could provide a great opportunity to further engage their community on the platform. Read more.

Instagram remains the undefeated champ of influencer spend

A new report on US influencer marketing spending has shown that Instagram remains the clear market leader for influencer spend. According to the report by eMarketer, the platform’s spend makes up over 40% of the total and is expected to hold that share through 2024, with spend forecasted to surpass $3 billion. It was also reported that Influencer marketing spend on TikTok has grown fivefold in the last two years, likely doubling again in the next two.  Read more.