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B2B Marketing Insights: Twitter's Transformation, Lead Scoring Mastery, and a New SEO Strategy Unveiled!

July 27, 2023

Summary

Explore Twitter's transformation, the latest in SEO trends, mastering lead scoring, and the future of generative AI in B2B marketing.

Hello there!👋

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Hitting the B2B Marketing Headlines this week: Explore Twitter's transformation, the latest in SEO trends, mastering lead scoring, and the future of generative AI in B2B marketing. Dive in for these insights and more!

What’s Trending on Google Search?

📱 ‘What is x Twitter’ increased by 450% percent and was a breakout search this week along with ‘Twitter rebrand x’ and ‘why is Twitter changing to x’?

🍿 ‘Movie tickets’ had the highest number of searches since the pandemic

💸 ‘Meta stock’ was a breakout search this week

💰 ‘How to monetize’ Instagram was a rising search query this month

📈 ‘Local SEO services’ saw a 60% increase in searches so far this month

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Twitter Becomes X: The Future of the 'Everything App'

Twitter is transforming into 'X', an all-encompassing super app with unlimited interactivity. This article discusses the vision of Elon Musk for the platform and how it aims to create a global marketplace for ideas, products, and services powered by artificial intelligence. Read more

Don't Get Left Behind! The Latest SEO Strategy: Entity SEO

Looking to gain a competitive edge in SEO? Entity SEO is the latest trend you need to hop on now. This comprehensive guide provides insights into improving your organic search rankings. Don't miss out on this opportunity to revolutionize your SEO strategy. Read More

Mastering Lead Scoring: The Key to B2B Marketing Success

Lead scoring is a crucial aspect of B2B marketing, helping businesses prioritize their leads and increase conversion rates. This article provides a comprehensive guide on how to effectively implement lead scoring in your marketing strategy. Read more

6 Expert Insights to Grow Your B2B Business in a Difficult Market

In a challenging market, growing a B2B business requires strategic planning and execution. This article shares six expert insights to help businesses navigate through difficult times and achieve growth. Read more

Why B2B CMOs Should Invest in Marketing Marketing

CMOs in the B2B space need to invest in marketing their marketing efforts. This Forbes article explains why it's essential and how it can lead to significant business growth. Read more

Facing Challenges and Exploring Opportunities with Generative AI in B2B Marketing

Generative AI presents both opportunities and challenges in B2B marketing. This piece explores how businesses can leverage AI for marketing and what they should keep in mind when doing so. Read more

7 Account-Based Marketing Tactics for Your Business

Account-based marketing (ABM) is a strategic approach to business marketing. This article provides seven effective ABM tactics that can help your business grow. Read more

Generative AI: The Future of B2B Marketing

Generative AI is revolutionizing B2B marketing. This article discusses the use cases and challenges of generative AI in the B2B marketing landscape. Read more

ChatGPT Won't Revolutionize B2B PR Strategy Yet, Predictive PR Just Might

While AI like ChatGPT may not revolutionize B2B PR strategies just yet, predictive PR might. This article discusses the potential of predictive PR in the B2B space. Read more

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Stay tuned for more insights next week! If you're not already part of our community, hit that subscribe button to stay ahead of the B2B marketing curve. See you next week!

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