Hitting the B2B marketing news headlines this week: ChatGPT is coming soon to Azure OpenAI service, all the latest Super Bowl ads, Twitter cuts off access to some third-party apps, plus more!
ChatGPT Is Coming Soon to Azure OpenAi Service, Confirms Microsoft
Microsoft will soon debut ChatGPT, the AI-powered chatbot taking the world by storm, on its Azure cloud services. In a Tweet on Monday, Microsoft Chairman and CEO Satya Nadella tweeted,”ChatGPT is coming soon to the Azure OpenAI Service, which is now generally available, as we help customers apply the world’s most advanced AI models to their own business imperatives." The general availability of Azure OpenAI Service as part of Microsoft’s continued commitment to democratizing AI was also announced this week. This recent news is putting Microsoft at the forefront of the artificial intelligence revolution. Read more.
Getty Is Suing a Popular AI Image Generator
On Tuesday, Getty Images announced it would be suing AI image generator tool, Stability AI, for alleged copyright infringement. According to the popular stock image supplier, Stability AI had "unlawfully copied and processed millions of images protected by copyright and the associated metadata owned or represented by Getty Images." In other words, the company is being accused of stealing images from the Getty library without paying for a license or compensating or crediting the image creators. This news adds to the increasing controversy around the use of AI tools and copyright laws. Read more.
More Americans Say They’re Engaging with Brands on Social Platforms
A growing share of American adults are using various major social media platforms, and that appears to be translating to an increase in the number who are using these platforms for brand engagement. According to newly-published survey results by Attest, 88%of U.S. consumers have said that they engaged with brands via social media during 2022, up from 82%t in 2021, with 61.8% using Facebook, 54.6% YouTube, 45.2% Instagram, and 35% TikTok. These are just some of the several findings of interest to digital marketers. Find out more here.
The Super Bowl Commercials Roll In
The Super Bowl isn't just for football. Marketers always bring top-notch video creative to the Super Bowl stage, giving companies the opportunity to capitalise on an engaged audience and try to sell viewers products and services in short commercials that are more like mini-movies. And each year you can bet that marketers are upping their game. Brands are already releasing teasers and even full versions of their ads — check out this link here for all the inspo and entertainment!
Ad Expenditure on TikTok Defies the Slump in Advertising
Despite the growing concerns over TikTok’s future in the US, marketers can’t stop pouring money into the short-form video app. As ad expenditure slows down in recent months, it seems TikTok is managing to dodge the bullet, with the platform continuing to dominate consumers’ attention. It’s not hard to see why when you consider the benefits to marketers - one being the opportunity to immerse viewers in a full-screen video ad opportunity when advertising on the app. Find out more here.
Twitter Cuts off Access to Some Third-Party Apps
In a move sparking criticism across tech and developer communities, Twitter appears to have cut off access to some third-party apps including the popular Twitterrific and Tweetbot. At the moment, it’s unclear why Twitter is making such drastic changes to its API access policy, with the cut-off hitting users without warning last week. Many B2B marketers rely on third-party apps for their daily Twitter content. While many have speculated over whether this is an error on Twitter's part, a report by The Information suggests that it could actually be a deliberate suspension of access based on internal Twitter communications. Read more.
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