Exploring AI Frontiers, B2B Buying Signals, and the Genius of Barbie's Marketing

Hello there!👋

‍

Hitting the B2B Marketing Headlines this week: Uncover the AI challenger to ChatGPT, the power of true buying signals in B2B, and the marketing genius behind Barbie's big screen debut. Plus, insights on B2B video marketing and more. Dive in below!

--

What’s Trending on Google Search?

💅 'How much did Barbie spend on marketing’ had a 130% increase in searches

⚽️ Searches for ‘French women's world cup ad’ saw a 400% increase in searches

🏡 'Real estate housing market crash’ saw a spike in searches

🎥 Netflix stock was a trending search this week

--

🤖 Claude 2: Anthropic's New Challenger to ChatGPT

Meet Claude 2, Anthropic's latest AI model that's giving ChatGPT a run for its money. Discover how this new contender is shaping the AI landscape. Read More

💡 Do You Really Know Your Customer? It's Time to Find Out

How well do you know your customers? Dive into this insightful piece to understand your audience better and tailor your marketing strategies effectively. Read More

🎥 Unlock the Power of B2B Video Marketing with Charter Co

Explore how Charter Co is revolutionizing B2B video marketing and how you can leverage their strategies for your business. Read More

📱 Social Media: The Revenue Driver B2B Marketers Are Raving About

B2B marketers are seeing a significant revenue boost from social media. Find out how you can harness the power of social platforms for your business. Read More

🚗 Meet the New Marketing Chief at GM

Get to know the new marketing chief at GM and learn about their vision for the automotive giant's marketing future. Read More

💰 Beyond Intent Data: Recognizing True Buying Signals in B2B Sales & Marketing

It's time to look beyond intent data in B2B sales and marketing. Uncover the true buying signals that can lead to more conversions. Read More

📈 Boost Your Content Marketing with These 5 Key Strategies

Elevate your content marketing game with these five key strategies that promise to drive engagement and conversions. Read More

💝 Barbie's Big Screen Debut: A Masterclass in Branded Content Marketing

Barbie's movie debut isn't just a film, it's a masterclass in branded content marketing. Discover the expert strategies behind this successful campaign. Read More

--

Stay tuned for more insights next week! If you're not already part of our community, hit that subscribe button to stay ahead of the B2B marketing curve. See you next week!

‍