Hitting the B2B marketing news headlines this week: Google to launch ChatGPT competitor, LinkedIn adds SEO features, plus lots more!
Google to Launch ChatGPT Competitor
Google is working on a ChatGPT competitor called Bard. Built on its existing large language model Lamda, Bard will be tested by a group of users before its public release in the coming weeks. Google’s CEO, Sundar Pichai, announced the project in a blog post earlier this week, describing the tool as an “experimental conversational AI service” that will answer users’ queries and take part in conversations. Let the competition commence! Read more.
LinkedIn Now Lets You Add an SEO Title and Description
You can now customize SEO titles and descriptions for any LinkedIn articles you will publish or have already published. This is a great opportunity to grow your audience, increasing the chances of your content being seen by more people. This will ultimately
lead to increased engagement and qualified leads. And who doesn’t want that?! For tips and best practices for optimizing the title and description of LinkedIn articles, check this out.
How Does a Website Redesign Impact Search Ranking?
When a Google employee speaks, we all listen. Gary Illyes, an analyst at Google, recently shared some insights on how a website redesign can impact SEO. To avoid “search engines going nuts” when changing up your website, Gary suggests trying to “use semantically similar HTML and avoid adding tags where you don't actually need them.” To read the post, click here.
Instagram Adds Lead Forms as CTA Button Option on Business Profiles
Have you heard Instagram's latest update for business profiles? They've started testing adding lead forms as CTA button options! This means businesses can now create custom forms for their followers to fill out directly on the Instagram app. This will be an awesome way for businesses to gather information from potential customers such as how they heard about you and make the process of converting followers into leads so much smoother. Find out more.
B2B Marketing Will Be More Digital and Customer-Focused This Year
According to a recent report from Insider Intelligence, B2B marketers are shifting their focus to being more customer-centric in their digital marketing efforts. This shift includes prioritizing the customer journey and experience, personalizing communication, and utilizing data to gain insights into customer behavior. Additionally, B2B marketers are adopting more modern marketing technologies, such as AI and chatbots, to improve customer engagement and drive conversions. Read more.
Ready to level up your marketing? We've put together some useful guides to help you accomplish your goals and get off to an awesome start in 2023!
The Complete Guide to B2B Customer Journey Mapping
Discover the key steps to creating a successful B2B customer journey map with the help of our comprehensive guide. From learning how to prioritize the customer experience to driving conversions through effective mapping strategies - we share all our secrets for 2023 success. Learn more.
Today’s B2B Buyer is Different Than Yesterday’s. How Well Do You Know Your Buyers?
Understanding the evolving needs and preferences of today's B2B buyers is crucial for customer engagement success. Marketers must stay ahead of the game by learning about the differences between yesterday's buyers and today's and how to better serve them. We share all in this blog, including some pretty interesting stats about changes in B2B customers over the past couple of years. Learn more.
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