Hello again! We’re just popping by again to serve you this week’s recipe for success from the Steel Croissant bakery. Just as a reminder, each week, we pull together the latest news from the world of B2B marketing in a ‘snackable’ industry news round-up.

This week, we take a look at Google’s latest updates to impact the B2B space, insights from Meta on how to improve video content, the Twitter edit button, and more.

This week’s trending headlines include:

HELPFUL CONTENT SIGNAL TO GET STRONGER?

The helpful content update rolled out late last month and since then, early feedback from SEO experts and publishers has indicated that the new ranking signal has minimal impact on search results. Addressing this feedback, Google’s Search Liaison, Danny Sullivan, emphasized that the update is a continuing effort, with its impact more apparent over time unlike past updates such as Panda and penguin. Sullivan also indicated that “maybe” core updates could make the change more significant. Now that the latest core update has been announced, perhaps we could expect to start seeing the impact. Read the thread here.

META ANNOUNCES NEW B2B ADVERTISING AUDIENCES

In a bid to help B2B marketers reach key decision-makers across small, medium, and enterprise businesses, Meta has launched new B2B targeting audience segments and options: IT decision-makers, Business decision-maker titles and interests, Business decision-makers, and New active business. Read more about the targeting options here.

META SHARES USEFUL VIDEO DISTRIBUTION INSIGHTS

Just in case you haven’t heard, Meta really wants you to create more video content. This month, the internet Goliath has published a new overview of key elements that it factors when ranking a video. This information is incredibly useful for businesses looking to enhance the performance of content across Instagram and Facebook. The four key signals Meta uses to rank video content are: “Originality”, “Capture and Retain Attention”, “Loyalty and Intent”, and  “Engagement”.  Read the overview in full here.

TWITTER TESTS EDIT BUTTON

It’s true. It’s really true! Twitter is finally testing the edit tweet button after becoming one of the most requested features on the platform. Despite telling users 15 months ago that “you don’t need an edit button, you just need to forgive yourself”, the platform has succumbed and is testing a function that allows users to amend tweets after posting - although this will have to be done within 30 minutes! Perhaps not so useful if a tweet with an embarrassing spelling mistake goes viral within that time… Read more here.

GOOGLE UPDATES DOCUMENTATION ON META DESCRIPTIONS, ADDING EXAMPLES OF GOOD AND BAD 

If you’re looking to improve the success of your meta descriptions, then you’re in luck, as Google has updated its documentation on how to create high-quality meta descriptions with the addition of “best and worst practices” examples. This can be found in the documentation for controlling the snippet in search results. If you’re wondering what meta descriptions are and why they are essential for SEO, please feel free to check out our insightful guide.

CANVA UNVEILS VISUAL WORKSUITE PRODUCTS

Canva lovers — rejoice! This week, the Australian company announced a suite of new products to round out its product offering and establish itself as more than just a graphic design tool. The company will be adding Canva Docs, Canva Websites, Canva Whiteboards, and after its acquisition of London-based startup Flourish, Data visualization capabilities too. Read more here.

Get ready for Steel Croissant’s B2B Marketing webinars!

It’s true! We’ll be hosting a selection of FREE webinars on a range of B2B marketing topics. The first will be “Creating Your 2023 B2B Digital Marketing Strategy”. Dates TBC! Be sure to keep your eyes peeled on our next newsletter and social channels for more info.

Web version 

Title: This week’s latest B2B marketing news

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Each week, we pull together the latest news from the world of B2B marketing in a ‘snackable’ industry news round-up. This week, we take a look at Google’s latest updates to impact the B2B space, insights from Meta on how to improve video content, the Twitter edit button, and more.

This week’s trending headlines include:

Google updates documentation on meta descriptions, adding examples of good and bad 

‍

If you’re looking to improve the success of your meta descriptions, then you’re in luck, as Google has updated its documentation on how to create high-quality meta descriptions with the addition of “best and worst practices” examples. This can be found in the documentation for controlling the snippet in search results. If you’re wondering what meta descriptions are and why they are essential for SEO, please feel free to check out our insightful guide.

Canva unveils visual worksuite products

Canva lovers — rejoice! This week, the Australian company announced a suite of new products to round out its product offering and establish itself as more than just a graphic design tool. The company will be adding Canva Docs, Canva Websites, Canva Whiteboards, and after its acquisition of London-based startup Flourish, Data visualization capabilities too. Read more here.

Google’s Helpful Content signal to get stronger?

The helpful content update rolled out late last month and since then, early feedback from SEO experts and publishers has indicated that the new ranking signal has minimal impact on search results. Addressing this feedback, Google’s Search Liaison, Danny Sullivan, emphasized that the update is a continuing effort, with its impact more apparent over time unlike past updates such as Panda and penguin. Sullivan also indicated that “maybe” core updates could make the change more significant. Now that the latest core update has been announced, perhaps we could expect to start seeing the impact. Read the thread here.

‍

Meta announces new b2b advertising audiences

In a bid to help B2B marketers reach key decision-makers across small, medium, and enterprise businesses, Meta has launched new B2B targeting audience segments and options: IT decision-makers, Business decision-maker titles and interests, Business decision-makers, and New active business. Read more about the targeting options here.

Meta shares useful video distribution insights

Just in case you haven’t heard, Meta really wants you to create more video content. This month, the internet Goliath has published a new overview of key elements that it factors when ranking a video. This information is incredibly useful for businesses looking to enhance the performance of content across Instagram and Facebook. The four key signals Meta uses to rank video content are: “Originality”, “Capture and Retain Attention”, “Loyalty and Intent”, and  “Engagement”.  Read the overview in full here.

Twitter tests edit button

‍

It’s true. It’s really true! Twitter is finally testing the edit tweet button after becoming one of the most requested features on the platform. Despite telling users 15 months ago that “you don’t need an edit button, you just need to forgive yourself”, the platform has succumbed and is testing a function that allows users to amend tweets after posting - although this will have to be done within 30 minutes! Perhaps not so useful if a tweet with an embarrassing spelling mistake goes viral within that time… Read more here.

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