How the B2B influencer marketing space is evolving, top marketing channels and changes for 2023, how to crack YouTube SEO, and more.

Hitting the B2B marketing news headlines this week: LinkedIn launches a new native post scheduling tool, how the B2B influencer marketing space is evolving, top marketing channels and changes for 2023, how to crack YouTube SEO, plus more!

Also, keep an eye out for our Spring into SEO Course that will kick off in Q1! The short version is, it’ll be a 6-month program with hands-on training from SEO Experts that will walk you through the exact steps we’ve used to increase our Organic Monthly Traffic. 

To show you what we mean, we compared last year's numbers 09/06/21 - 12/06/21; to this year's numbers, 09/06/22 - 12/06/22; the numbers speak for themselves. We increased our Impressions by 7423%  and our Clicks to our Website by 1806%

Okay, enough about us, back to the news!

How the B2B Influencer Marketing Space is Evolving

Top Rank Marketing’s latest ‘B2B Influencer Marketing Report’ includes a heap of insights into key trends, shifts, and future predictions for the B2B sector, which could help to shape your 2023 marketing approach. Among the findings: 63% of marketers said their marketing would have better results if they had a B2B influencer marketing program, 71% indicated influencer marketing became more important during the pandemic, 86% of B2B brands consider their influencer marketing successful, and 70% of B2B marketer agree that their customers rely on advice from industry experts and insiders. Find the report here.

The Top Marketing Channels, And How They’ll Change in 2023 

As the new year fast approaches, it’s time to take a rain check on the marketing channels your brand uses to reach its audience. A recent Hubspot report surveyed more than 1,000 global marketing professionals in the B2B and B2C space to discover which channels are being used by businesses today. According to the survey, in 2023, the top channels used by B2B marketers will be social media, websites, blogs, and email marketing. Short-form videos and influencer marketing are top marketing channels that businesses plan to invest more time and resources into in 2023. Discover more of the stats behind different marketing channels and how you can use them to reach your audience in new ways next year.

How to Crack YouTube SEO

Over the years, video marketing has journeyed from a “nice-to-have” strategy to a necessity for every business. YouTube has become an important social media platform for brands to execute their video marketing strategy. But how do you help to ensure people find your videos? Like Google’s algorithm, YouTube’s algorithm comprises hundreds of factors that determine a video’s ranking position - including keywords and phrases. Want to find out more? Search Engine Land has put together a handy detailed guide on how to carry out YouTube keyword research for your business. Check it out here.

LinkedIn Launches Native Post Scheduling Tool

After months of internal testing, LinkedIn has begun rolling out its new native post scheduling tool to users. With this new addition, users will now be able to create test, video, or image posts and then schedule them up to 90 days in advance all within the platform. LinkedIn has also announced that it will be adding post scheduling for Groups, Company Pages, and other types of content in the near future. While scheduling posts on LinkedIn has long been capable via third-party social management apps, having a native option will give users an arguably more secure and reliable alternative. Find out more here.

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