IG tests multiple links in bio, YouTube introduces handles, TikTok shopping heads to the US, plus more!

Hitting the B2B marketing news headlines this week: Instagram is testing multiple links in bio, YouTube introduces handles, TikTok shopping heads to the US, plus more. Keep reading to get the lowdown!

Instagram is Testing Multiple Links in Bio

Instagram has extended access to a new feature that enables users to add multiple links to their bio. The platform currently only allows for one link, but in this new option currently being tested, users will have the option to include additional links. This will give businesses more opportunity to drive traffic to multiple sources directly from their IG presence. While it’s not currently clear how many links users will be able to add, this looks like a push from Instagram to remove the need for third-party tools like Linktree. Read more.

61% of B2B Marketers State that SEO & Organic Traffic Generates More Leads

HubSpot’s “State of marketing 2022” report has shown that when it comes to generating leads, working on SEO and organic traffic proves to be the most successful marketing initiative. SEO helps to create brand awareness, establishes authority, and helps create traffic through organic means. When businesses can generate organic traffic to their website, they are accessing a variety of benefits that can help accelerate their growth. Not only is organic traffic free, but businesses build credibility, gain a competitive advantage, and experience a better ROI.

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TikTok Live Shopping Heads to the US ahead of the Holiday Season

Rumor has it that TikTok will be rolling out TikTok Shop in the US — a feature that combines live streaming with ecommerce to enable viewers to buy products without leaving the app. This live commerce aspect of the platform has witnessed huge popularity in Asia, but not so much in Western markets. With the help of outsourced technology company TalkShopLive, TikTok will be hoping to crack the US market ahead of the busiest spending period of the year. Read more. 

YouTube Introduces Handles to Increase Discoverability

Handles and usernames are common across social media, providing an easy way to identify a channel, engage with others, and discover new content. Despite this, YouTube has historically only offered limited support for the format. The good news is YouTube has announced it will be bringing handles to the platform, making it much easier for brands and creators to direct users to their channels. The addition of handles will mean users will be able to tag others in comments, community posts, video descriptions, and more. So, keep your eyes peeled on that notification and make sure you grab your preferred username before somebody else does! Read more.

Web version

Instagram is Testing Multiple Links in Bio

Instagram has extended access to a new feature that enables users to add multiple links to their bio. The platform currently only allows for one link, but in this new option currently being tested, users will have the option to include additional links. This will give businesses more opportunity to drive traffic to multiple sources directly from their IG presence. While it’s not currently clear how many links users will be able to add, this looks like a push from Instagram to remove the need for third-party tools like Linktree. Read more.

61% of B2B Marketers State that SEO & Organic Traffic Generates More Leads

HubSpot’s “State of marketing 2022” report has shown that when it comes to generating leads, working on SEO and organic traffic proves to be the most successful marketing initiative. SEO helps to create brand awareness, establishes authority, and helps create traffic through organic means. When businesses can generate organic traffic to their website, they are accessing a variety of benefits that can help accelerate their growth. Not only is organic traffic free, but businesses build credibility, gain a competitive advantage, and experience a better ROI.

TikTok Live Shopping Heads to the US ahead of the Holiday Season

Rumor has it that TikTok will be rolling out TikTok Shop in the US — a feature that combines live streaming with ecommerce to enable viewers to buy products without leaving the app. This live commerce aspect of the platform has witnessed huge popularity in Asia, but not so much in Western markets. With the help of outsourced technology company TalkShopLive, TikTok will be hoping to crack the US market ahead of the busiest spending period of the year. Read more. 

YouTube Introduces Handles 

Handles and usernames are common across social media, providing an easy way to identify a channel, engage with others, and discover new content. Despite this, YouTube has historically only offered limited support for the format. The good news is YouTube has announced it will be bringing handles to the platform, making it much easier for brands and creators to direct users to their channels. The addition of handles will mean users will be able to tag others in comments, community posts, video descriptions, and more. So, keep your eyes peeled on that notification and make sure you grab your preferred username before somebody else does! Read more.