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LinkedIn's New B2B Suite, AI Regulation in the EU, and Google's AI Surprise: The B2B Marketing Digest

June 15, 2023

Summary

LinkedIn & Google are shaking things up - Social media is more important than ever - and so much more!

Hello there!๐Ÿ‘‹

Hitting the B2B marketing news headlines this week: LinkedIn & Google are shaking things up - Social media is more important than ever - and so much more!

Starting with a fun one ๐Ÿ˜Ž

๐ŸŽธ A Beatles Encore with AI: Paul McCartney Revives Lennon's Voice!

Buckle up for a magical musical journey as Paul McCartney leverages AI to 'extricate' John Lennon's voice for a final Beatles song, stirring emotions and sparking conversations . Amid rising debates on deep fakes and music creation, this touching blend of nostalgia and innovation presents a future where technology meets tunes ... read more.

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Whatโ€™s Trending on Google Search This Week?

๐Ÿคณ โ€˜How to get TikTok data exportโ€™ was a trending search this week

๐Ÿค– ChatGPT workspaces saw a 190% increase in searches this week

๐Ÿ“ฌ USPS was the top trending search this month in the business & industry category

๐Ÿ  Austin housing market crash had a +4,650% increase in searches this week

๐Ÿ’ฐ Debt ceiling was a trending search again this week

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๐Ÿ—ž๏ธ Europe Paves New AI Regulation Path: What It Means for B2B Marketers

Europe is reshaping the future of AI with groundbreaking regulations - a game-changer for B2B marketers. Discover how this could revolutionize your data-driven campaigns, and navigate the new landscape confidently... read more.

๐Ÿ—ž๏ธ LinkedIn's Fresh B2B Marketing Tools

LinkedIn's brand-new B2B marketing suite aligns with a recent uplift in industry confidence. Discover today how these state-of-the-art tools can propel growth and reinvent audience engagement in our dynamic economic landscape... read more.

๐Ÿ—ž๏ธ Google Supercharges Search with AI: New Travel and Product Features Unveiled

Google turbocharges its search experience with new AI-driven travel and product capabilities, promising more comprehensive information and recommendations for users. Plus, a groundbreaking 'Add to Sheets' feature is about to launch, ushering in a new era of collaborative search โ€“ don't miss out on these cutting-edge updates ... read more.

๐Ÿ—ž๏ธ Social Media Dominates B2B Upper-Funnel Marketing

A recent study reveals that social media is the new king of B2B upper-funnel marketing, leaving traditional tactics in the dust. This unexpected shift is causing a buzz in the B2B world, sparking a rethink of strategies... read more.

๐Ÿ—ž๏ธ 85% of B2B Marketers Can't Link Performance to Outcomes, New Report Claims

Despite their focus on customer experience (CX) improvements, a staggering 85% of B2B marketers struggle to connect their efforts to business outcomes, according to a recent report. With rising customer expectations and CX being a top challenge, this is a must-read for anyone navigating the evolving B2B landscape... read more.

๐Ÿ“ From the Blog

10 Tips To Write a B2B Blog Post To Build Your Audience

A good blog is a powerful way to attract customers and drive them down your sales funnel. Some may be concerned that blogs are no longer relevant, but we are here to assure you that this is not the case. READ MORE

Easy Tips to Boost Traffic To Your Blog Posts

Title tags are crucial for both SEO and the search user experience, writing them well is a fantastic, low-effort, and high-impact SEO task. READ MORE

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