Planning your 2023 B2B marketing strategy, community building on Reddit, the latest TikTok updates and more

Happy hump day!🐫 This week, we take a look at the completion of the Google Sept 2022 core update, how brands can engage with communities on Reddit, the latest TikTok updates, and more!

Last chance to join tomorrow’s 2023 B2B Marketing Strategy webinar @ 11am (CST)

The new year is creeping up on us, and fast. Now really is the time to get planning for your 2023 digital marketing strategy and growth goals🚀

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This week’s trending headlines include:

Google’s September 2022 core update is now complete

After two weeks of rolling out, Google has now confirmed that the September 2022 Core Update is complete. While the general consensus is that the update is less impactful than previous ones, it’s wise to take time to check out your analytics data to review if any of your pages have lost visibility or dropped in rankings. From this, you’ll need to come up with an actionable plan on how to improve those pages. Or, you can find a couple of SEO experts that can do all that for you. Luckily for you, we know a few… Check out our SEO services

Community building on Reddit: New Report uncovers opportunities for brands

Reddit for Business has shared a recent whitepaper on the unique role which Reddit plays in users’ lives and how brands can use this to their advantage in line with marketing campaigns. The report outlines some pretty interesting findings, including the fact that Reddit users welcome brands into their communities, with 60% of Redditors reporting being open to seeing ads or content from brands on Reddit. Read more here.

TikTok marketing updates: Downvote button & increased video description length 

It’s been another busy week in terms of TikTok updates. First, the short-form video sharing platform has increased the length of video descriptions from 300 characters to 2,200 characters. This gives brands and creators greater opportunities to optimize their content for search. Secondly, the platform will be rolling out a downvote button, giving the TikTok community a way to moderate itself.

YouTube to add monetization options for shorts

As the war for creator talent and brand dollars intensifies, YouTube has announced that it will be rolling out a new revenue-sharing program for Shorts early next year. This new update will help creators build an income from the content they put out on the platform, incentivising users to stay and create. Read more here.

Web version

Title: This week’s latest B2B marketing news

Hello again! We’re just popping by again to serve you this week’s recipe for success from the Steel Croissant bakery. Each week, we pull together the latest news from the world of B2B marketing in a ‘snackable’ industry news round-up.

YouTube to add monetization options for shorts

As the war for creator talent and brand dollars intensifies, YouTube has announced that it will be rolling out a new revenue-sharing program for Shorts early next year. This new update will help creators build an income from the content they put out on the platform, incentivising users to create short-form video.

“We want to support creators in all the ways they're using YouTube to tell their stories, including the mobile-first generation of creators making YouTube Shorts,” said Neal Mohan, YouTube’s chief product officer, during a Livestream of the event held in Los Angeles Tuesday. 

Given that the Shorts format is designed as a scrolling feed without the typical ad spots, revenue sharing for Shorts operates differently than it does for other YouTube formats. It is rumoured that each month, YouTube will compile all money generated from pre-roll ads that will be added to the Shorts format. From the advertising money generated, it intends to compensate creators 45%. This will be allocated based on how many views each Shorts creator generates. Read more here.

TikTok marketing updates: Downvote button & increased video description length 

It’s been another busy week in terms of TikTok updates. First, the short-form video sharing platform has increased the length of video descriptions from 300 characters to 2,200 characters. This gives brands and creators greater opportunities to optimize their content for search. Secondly, the platform will be rolling out a downvote button, giving the TikTok community a way to moderate itself.

https://www.searchenginejournal.com/tiktok-adds-downvote-button-for-comments/466082/

https://www.searchenginejournal.com/tiktok-increases-length-of-video-descriptions/465926/

Community building on Reddit: New Report uncovers opportunities for brands

Reddit for Business has shared a recent whitepaper on the unique role in which Reddit plays in users’ lives and how brands can use this to their advantage in line with marketing campaigns. The report outlines some pretty interesting findings, including the fact that Reddit users are very receptive to brands engaging with their communities on the platform. The results of a survey found that 60% of Redditors are open to seeing ads or content from brands on Reddit.

“Reddit users welcome brands into their communities. In fact, Redditors want brands to actively participate in their communities and interact with them directly, offering brands the opportunity to cross the bridge from “outside advertiser,” to “members of the Reddit community,” and make more meaningful connections with their audience.”

With over 100,000 active engaged communities on the platform, Reddit can be a great way for brands to make meaningful connections with their target market, over topics that they feel passionate about. Download the Whitepaper here.