10 AI Workplace Tools That Can Boost Productivity

It’s fair to say ChatGPT has been the talk of the town when it comes to AI-driven productivity tools. But what about the other, less popular but arguably just as impactful, tools? This article from Worklife lists the top 10 AI tools that promise to revolutionize workflows - including Canva’s AI writing tool, GPT for Google Sheets, and an AI voice cloning tool. Check it out.

38% Of Marketers Shift Strategy From Customer Acquisition to Loyalty

At a time of economic uncertainty and predicted volatility down the road, marketers are shifting their focus. In a survey by Advertiser Perceptions, more than half (55%) of marketers reported inflation is having some sort of impact on their business, while 45% said the same of both rising interest rates and supply chain challenges. In a tough environment, 38% will put a bigger focus on building loyalty with existing customers over acquiring new ones. Read more.

Four Takeaways from Google’s Updated Link Guidance

Google has released new link guidance for webmasters, which provides insights into how to approach link building for better SEO  results. Amongst other things, the guidance stresses that links should be natural, useful, and relevant, and warns against using manipulative techniques such as link exchanges and buying links. Webmasters should focus on building high-quality content that attracts links and avoid tactics that aim to trick search engines into ranking their sites higher. Get more guidance.

Instagram Launches ‘Channels’ Broadcast Chat Feature

Instagram is rolling out a new feature called ‘Instagram Channels’. In a nutshell, this is pretty much a group messaging function within the app where you can stay up to date on specific topics, brands, people, and more. In screenshots shared by Zuckerberg, the broadcast chat feature will support text, images and polls, all within IG Direct. With the growing trend of users turning more to messaging instead of sharing public updates, the new feature could help creators and brands engage with their audience in a more organic and native way. Find out more.

3 Marketing Channels That Offer A Solid ROI For B2B Companies In 2023

Many B2B organizations have an understandable hesitancy about spending right now. But even during times of economic uncertainty, it’s more than possible to grow revenue with a more strategic focus. Businesses are pivoting to marketing campaigns that cost-effectively drive sales through channels with proven ROI.  According to a recent Forbes article, the three top marketing channels for 2023 in terms of ROI are email marketing, search and digital ads, and PR. Read more.

📝 Things to Keep On Your Radar

Ready to level up your marketing? We've put together some useful guides to help you accomplish your goals and get off to an awesome start in 2023!

A Comprehensive Guide to Alt Text and Why It Matters

Learn everything you need to know to make your website more inclusive and more discoverable. From understanding what alt text is and why it's important, to crafting effective alt text descriptions and implementing them on your website, this guide has got you covered. Learn more.

9 Marketing Tactics Your B2B Brand Might Be Missing

Take your B2B brand's marketing to the next level. In this article, we'll uncover some of the most effective and underutilized marketing strategies for B2B brands - from building a strong brand identity and leveraging the power of social media to creating valuable content and nurturing your leads. Learn more.