Summary
73% of marketers now using generative AI tools, Carbon Emissions could soon determine where Ad spend goes, the State of Search in 2023, and more!
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Hitting the B2B marketing news headlines this week: 73% of marketers now using generative AI tools, Carbon Emissions could soon determine where Ad spend goes, the State of Search in 2023, and more!
🗞️73% Of Marketers Now Using Generative AI Tools
It’s fair to say that generative AI has taken the marketing world by storm. According to a survey, 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos, or other content. And it looks as though those who haven’t yet explored the tech won't be holding out for long, with 31% expecting to do so within a year and 46% within two years. Learn more.
🗞️Has the Metaverse Headed to the Tech Industry Idea Graveyard?
Not so long ago the Metaverse was the talk of the town, with the term very quickly becoming the obsession of the tech world. But after promises to be the future of virtual reality, it seems as though the Metaverse hasn’t quite met its sky-high expectations. Is generative AI to blame for its downfall? This article explores all. Read more.
🗞️Carbon Emissions Could Soon Determine Where Ad Spend Goes
More and more publishers are claiming that advertisers are investing greater funds in sustainability-focused content. But as well as this, brands and ad agencies are increasingly inquiring about the carbon emissions generated by the ads and their broader digital campaigns themselves. This growing interest is putting greater pressure on publishers to start measuring their carbon emissions and setting up benchmarks regarding how much carbon they will allow their ad campaigns to create. Learn more.
🗞️LinkedIn Experiments with Generative AI Prompts for Posts
LinkedIn is ramping up its experimentation with generative AI. Not only will it allow users to create AI-generated profile summaries and job descriptions, but according to reports, it will also enable experimentation with AI-powered feed posts. LinkedIn is already well known for its plethora of wannabe entrepreneurs sharing their hustle culture advice. So will a tool that enables the creation of AI-generated opinions add to the noise at the expense of truly valued real human opinions? Let us know what you think! Learn more.
🗞️The State of Search 2023 [SEMRush Infographic]
If you’re looking to get a better understanding of the latest Search trends, and how they’re impacting your SEO efforts, then you’ll want to check out this infographic by SEMRush. Created using a range of key data points, this could help you understand your traffic numbers while opening your eyes to new and exciting opportunities for growth. Learn more.
📝 Things to Keep On Your Radar
Discover the latest insights and expert advice on marketing, branding, and design. From industry trends to practical tips, our freshly-updated articles are packed with valuable information to help you stay ahead of the curve and grow your business.
🥐The Importance and Implications of Ethical Branding
From ethically sourced products to a philanthropic approach to sales, ethical branding has become the norm in today's marketplace – and for good reason. This guide will explore the basics and nuances of ethical branding. Read More!
🥐Get the Most Out of ChatGPT!
Dabbled in the world of ChatGPT but not completely sure how to get the best results? In this comprehensive guide, we share examples of top prompts for quality responses to make your job easier, more efficient, and ultimately more productive. Learn More!