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Snack-sized B2B marketing news: AI Godfather leaves, Instagram tests new UGC feature, how to use ChatGPT for keyword research, and more.

May 5, 2023

Summary

AI Godfather leaves, Instagram tests new UGC feature, how to use ChatGPT for keyword research, and more.

Hello there!👋

Hitting the B2B marketing news headlines this week: AI Godfather leaves, Instagram tests new UGC feature, how to use ChatGPT for keyword research, and more.

🗞️‘The Godfather of A.I.’ Leaves Google and Warns of Danger Ahead

Yesterday it was announced that Geoffrey Hinton, otherwise known as the “Godfather” of the AI world has just left Google, and according to an NYT article, it’s because he wants to be able to speak openly about AI dangers without having to think about the impact it’ll have on them. Not only this but he’s expressed regret for his life's work because he believes that bad actors will always find a way to misuse AI. Find out more.

🗞️Instagram Tests New Process to Help Brands Source UGC in the App

Instagram is testing a feature that lets brands search for user-generated content (UGC) directly within the app, transforming the way brands interact with their audiences. The new feature will enable it to be quick and easy to request permission to share content from users and will give creators more control over how their content is used. Learn more.

🗞️How To Use ChatGPT For Keyword Research

If you caught our recent webinar on AI and SEO, you’d know that ChatGPT can be a powerful (and free) assistant to speed up your keyword research processes. While it cannot replace traditional keyword research tools, it will definitely save you valuable hours. Check out some awesome ChatGPT SEO prompt ideas featured in this Search Engine Journal guide.

📚Oh, and we also have a new guide on the Steel Croissant website explaining how to get the very best out of ChatGPT for marketers. Scroll down to check it out.

🗞️Live Shopping Is Shaping the Future of Retail — B2B Next?

Live shopping on social is growing by the minute, with marketers, agencies and brands discovering its potential to increase sales — especially for younger consumers. The tactic is much similar to QVC shopping channels, but across social media platforms and often hosted by content creators. There’s a massive opportunity for brands to leverage this relatively untapped channel to connect with customers in an exciting new way. Read more.

🗞️Where B2B Brands Win and Lose on Customer Retention

Customer retention is a tough nut to crack. This article takes a look at where brands are going wrong and what they’re doing right when it comes to maximizing customer lifetime value (CLV.) Among the takeaways, it highlights the importance of activating your customers through delivery and adoption. Learn more here.

📝 Things to Keep On Your Radar

Discover the latest insights and expert advice on marketing, branding, and design. From industry trends to practical tips, our freshly-updated articles are packed with valuable information to help you stay ahead of the curve and grow your business.

🥐Get the Most Out of ChatGPT: Top Prompts for Quality Responses

In this comprehensive guide, we'll show you how you can get the most out of ChatGPT as a marketer, with top prompts for quality responses. Read on to make your job easier, more efficient, and ultimately more productive. Learn more.

🥐How To Create a Sales Enablement Strategy To Improve the Sales Process

In today's business landscape, it’s likely your sales team is probably operating remotely and connecting with prospective customers digitally. This calls for an update to your sales enablement strategy. We teach you everything you need to know in our latest blog. Read More.

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