Snack-sized B2B marketing news: Meta announced AI-powered ad tools, Sprout Social’s ‘Best Time to Post on Social’ report, and lots more!

🗞️The AI Takeover of Google Search Starts Now

In case you missed it, Google has begun rolling out a limited preview of its latest generative AI-based search technology - taking the search game to a whole new level! With the Search Generative Experience (SGE), AI-generated search answers will pop up right at the top, above traditional search engine result pages (SERPs). They’ll also include citations to the primary websites used to provide them. Get ready for a whole new experience of how you search. Learn more.

🗞️Lacking Social Media Engagement? Check Out This Report

Looking to maximize reach and engagement across social? You might want to check out the latest survey data from Sprout Social’s annual ‘best times to post’ report. Taking a look at popular social platforms such as LinkedIn, Facebook, Twitter, Instagram, TikTok, and Pinterest, the findings highlight the most optimal time to post. For LinkedIn content, that would be Tuesdays and Wednesdays, specifically between 10:00 a.m. and noon. Find out all recommended times here.

🗞️Meta Announces AI-Powered Tools To Streamline Ad Processes

Get a glimpse into the future of advertising as Meta announces AI-based tools to streamline campaigns and enhance business performance - innovations that promise to catapult online advertising into a ‘new era’. This includes the AI Sandbox with tools like text variation, background generation and image outcropping. And also upgrades to the Meta Advantage suite, with features that streamline ad personalization and optimize results. Learn more.

🗞️10 SEO Challenges Faced by Fast-growing SaaS Companies

This latest article from Search Engine Land takes a look at some of the most common SEO issues experienced among SaaS companies, the impact of these, and actionable advice on how to get over them. Common challenges include branded terms having more visibility, a flawed SEO content strategy, decaying content, and more. Sound familiar? Check out the article for more details.

📝 Things to Keep On Your Radar

Discover the latest insights and expert advice on marketing, branding, and design. From industry trends to practical tips, our freshly-updated articles are packed with valuable information to help you stay ahead of the curve and grow your business.

🥐How To Leverage Artificial Intelligence in 2023

Do you have any doubts about AI? Or some burning questions? You should check out our recent blog on the topic. It highlights the merits and demerits of AI and sheds light on how your business teams can take advantage of AI in 2023. Learn more.

🥐Mastering Paid Advertising: A Guide to Running Effective Ads For B2B Businesses

Get the ultimate guide to mastering paid advertising for B2B businesses. Learn how to run effective ads and boost your online presence with expert tips and strategies. Take your advertising game to the next level and start seeing results today. Learn more.

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