Snack-sized B2B marketing news: Montana bans TikTok, Meta’s new lead generation tools, & more!

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Hitting the B2B marketing news headlines this week: Montana bans TikTok, more B2B buyers turn to social media to research suppliers, Meta’s new lead generation tools, & more. Keep reading for the latest!

🗞️Montana Becomes the First US State to Issue a Full Ban on TikTok

Some bad news regarding the US ban on TikTok has landed, with Montana Governor Greg Gianforte signing legislation banning the app in the state. It will be unlawful for Google and Apple's app stores to offer TikTok within the state, but will not impose any penalties on individuals using the app. The ban will take effect on January 1st, 2024. Where next? Learn more.

🗞️More B2B Buyers Turn to Social Media to Research Suppliers

Recent research data reveals an interesting shift in B2B buyer behavior. Last year, 20% of B2B buyers reported leveraging social media to aid them in selecting suppliers. This is a remarkable increase from just 4% in 2019. It's evident that social media has become a valuable resource in the supplier decision-making process. Learn more.

🗞️Meta Adds New Lead Generation Tools on Facebook

Meta is aiming to facilitate stronger connections between brands and consumers. The platform has recently added a series of updates to its lead generation forms, which will streamline the process of users reaching out to businesses. This includes automatically applied discount codes, dynamic question flows within its Lead Ads, and more. Learn more.

🗞️1 in 4 Adults Have Made A Purchase Based on an Influencer’s Recommendation

Here's some fresh survey data that caught the attention of digital marketers. According to a recent report, 25% of adults in the U.S. have made purchasing choices thanks to social media influencers, with 42% of those in the 30-44 age demographic having done so. This survey sheds light on how social media influencers impact our shopping decisions - check it out for more interesting discoveries. Learn more.

🗞️AI in Your Pocket: ChatGPT Now Has an iPhone App

Good news for all ChatGPT lovers out there - users in the US can now use it on the go, with OpenAI releasing an IoS app. It’s free to use and syncs your history across devices. While it’s only available in the US right now, it’s expected to expand to additional countries in the coming weeks. Download here.

📝 Things to Keep On Your Radar

Discover the latest insights and expert advice on marketing, branding, and design. From industry trends to practical tips, our freshly-updated articles are packed with valuable information to help you stay ahead of the curve and grow your business.

🥐A Comprehensive Guide to Alt Text and Why It Matters

Learn everything you need to know to make your website more inclusive and more discoverable. From understanding what alt text is and why it's important, to crafting effective alt text descriptions and implementing them on your website, this guide has got you covered. Learn more.

🥐Get the Most Out of ChatGPT

Dabbled in the world of ChatGPT but not completely sure how to get the best results? In this comprehensive guide, we share examples of top prompts for quality responses to make your job easier, more efficient, and ultimately more productive. Learn More!