Snack-sized B2B marketing news: What B2B can learn from consumer brands’ use of ad music, TikTok search is enhanced with featured snippets, and more!

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Stay up-to-date with the latest in B2B marketing news: This week, we're exploring how consumer brands are using ad music to their advantage and what B2B can learn from their tactics. Plus, TikTok search is getting an upgrade with featured snippets, and we're sharing five enterprise SEO trends to keep an eye on for 2023. Keep reading to stay ahead of the game!

🗞️What Can B2B Learn From Consumer Brands’ Use of Ad Music?

Does the use of music in B2B marketing play it too safe? Is it too clean, secure and elevator-esque to truly turn heads? This article from The Drum takes a look at how B2B marketers can look to differentiate their video content from everyone else by taking a leaf out of B2C adverts book and using more daring and less, er, yawn-inducing music. Discover more.

🗞️TikTok Search to be Enhanced by Featured Snippets

As the battle of consumer search continues, TikTok is certainly putting up a fight to become a leader in providing fast and accurate answers. The social media platform is competing against Google with its new 'Featured Snippets' update. The freshly added SEO feature is appearing within some search results on TikTok, giving a short-form written answer to the given search term. Try giving “air fryer recipe ideas” a search and seeing it for yourself. Learn more.

🗞️Twitter Demands Advertisers to Pay for Verification in Order to Run Ads in the App

It looks like Elon Musk isn’t messing around when it comes to boosting Twitter’s subscription revenue. According to reports, the platform has begun informing all advertisers that they’ll have to sign up for either Twitter Blue ($8 per month) or Verification for Organizations ($1000 per month) in order to keep running ads in the app. At a time when Twitter needs advertisers more than ever, this seems like a pretty odd move to charge advertisers for the privilege. Learn more.

🗞️Manufacturers Must Evolve as B2B Ecommerce Goes Mainstream

It’s fair to say that B2B ecommerce is here to stay and manufacturers must evolve or get left behind. New research has surveyed manufacturing leaders in digital and commerce in Europe. It found that 63% of respondents said that they expect to spend up to 20 % more on digital objectives in 2023 than they did during 2022, while 24% said that they have implemented a systematic change management process. Find out more.

🗞️5 Enterprise SEO Trends To Watch In 2023

The field of SEO is always on the move — from search updates and algorithm changes to advancements in AI and conversational search. This latest article from Search Engine Journal takes a look at some of the key trends and areas for opportunities to watch out for in 2023 in Enterprise SEO. Get ahead of the curve and check them out here.

🗞️Global AI Expenditure Expected to Soar to $154 Billion in 2023

According to newly-published IDC forecast data, Global spending on AI-centric systems — including the software, hardware, and services for these systems, is set to climb to $154 billion in 2023. As more and more companies welcome AI into their everyday operations, spending is set to eventually top the $300 billion mark by 2026. Read more.

📝 Things to Keep On Your Radar

Discover the latest insights and expert advice on marketing, branding, and design. From industry trends to practical tips, our freshly-updated articles are packed with valuable information to help you stay ahead of the curve and grow your business.

🥐What You Need To Know About Customer Personas To Enhance Your Marketing

Understanding your customers is key to effective marketing and sales. Before you publish a single line of ad copy, you should know who your customers are, what they want, and how they make purchase decisions. Learn all about customer personas and how they can enhance your marketing efforts here.

🥐10 Tips To Write a B2B Blog Post To Build Your Audience

A good blog is a powerful way to attract customers and drive them down your sales funnel. Some may be concerned that blogs are no longer relevant, but we are here to assure you that this is not the case. Get all the tips you need to find success with B2B blogging right here.

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