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Transforming B2B Marketing: New Platforms, Ethical AI, and Emotional Brand Building

February 23, 2024


This week, we're spotlighting Instagram's marketplace expansion, recognizing women's impact in AI, and examining Google's commitment to ethical AI. Additionally, we delve into the evolving B2B marketing strategies focusing on emotional engagement and the real value behind AI investments.

🔍 This Week in "Search"

What’s Trending in Marketing, Business, and Social Media This Week?

☁️ ‘Marketing cloud growth’ was a trending search this week

📱 ‘Social media trends this week’ saw a 110% increase in searches

👨💻 ‘Web application development agency’ saw a 180% increase in searches

🖼️‘Uxfolio’ was a breakout search

📽️ ‘ Video marketing for lawyers’ was a breakout search

🔍 ‘Affordable SEO tools’ was a breakout search


📰 This Week's Headlines

The B2B Brand Building Renaissance: Embracing Emotion and Long-termism Exploring the shift in B2B marketing towards emotional engagement and long-term brand building strategies. Read more

B2B Email Marketing: Unlocking Lead Generation Success in 2024 A comprehensive guide to leveraging B2B email marketing for effective lead generation in the coming year. Read more

Instagram Expands Marketplace: A New Era for Brands and Creators Instagram's Marketplace goes live in 8 new countries, revolutionizing how brands connect with creators for collaborative opportunities. Read more

Celebrating Women in AI: Pioneers Shaping the Future Highlighting the influential women in AI who are making significant contributions to the field and driving forward innovation. Read more

Google Pauses Gemini Image Generation: A Focus on Ethical AI Use Google takes a responsible step by pausing Gemini's image generation feature, emphasizing the importance of ethical AI development. Read more

AI Investment: Separating Hype from Genuine Value An analysis of the AI investment landscape, offering insights into how businesses can discern genuine value amidst the hype. Read more

Achieving Viral Stardom: A B2B Marketer's Guide Strategies and insights for B2B marketers aiming to achieve viral success and significantly boost their brand's online presence. Read more


🙏 We Appreciate You

Each week, we work hard to curate the top headlines from the week. The best way to say thank you is to forward this email along to a friend or colleague.

Until next week!

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