Marmon Rail

Overview

Marmon Rail is a division of Marmon Holdings, a Berkshire Hathaway company, specializing in railcar leasing, repair, and maintenance solutions across North America. With a legacy of innovation and logistics leadership, they needed a modern website that could communicate technical services clearly, showcase their subsidiaries, and support both brand credibility and lead generation.

Homade was engaged to design and develop a new digital experience for Marmon Rail that consolidated multiple business units into a unified, modern, and accessible Webflow site.

Objectives

• Modernize the look and feel to reflect Marmon Rail’s leadership in the rail industry
• Create a modular CMS to support internal marketing teams
• Consolidate several business divisions under a clear, navigable structure
• Support SEO and performance goals for increased visibility
• Ensure WCAG accessibility compliance and long-term maintainability

Our Role

• Information Architecture
• UI/UX Design
• Webflow Development
• CMS Structuring
• Accessibility Best Practices
• Ongoing Maintenance & Support

Approach

Discovery & Strategy

We worked closely with Marmon Rail’s leadership and IT team to audit the previous website and map out user journeys for key audiences: customers, vendors, and partners. We identified opportunities to simplify the navigation, improve service clarity, and incorporate brand assets from Marmon Holdings.

Design

Using Marmon’s corporate brand guidelines, we designed a clean, industrial-forward interface that emphasizes structure, clarity, and usability. We integrated custom iconography, a flexible grid system, and content modules that could scale with the company’s growth. Special attention was given to mobile responsiveness and legibility across screen sizes.

Development

Built entirely in Webflow, the new site uses a dynamic CMS for managing divisions, services, leadership, locations, and news updates. Key features include:

• Custom CMS Collections for Services, News, and Business Units
• Multi-column navigation with dynamic population
• Interactive location map and structured contact pages
• Optimized load performance and semantic HTML5
• WCAG-compliant color contrast and keyboard navigation

To maximize reliability and speed, we integrated the site with Cloudflare for DNS management and security enhancements.

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