Simmons Safe

Overview

Simmons Safe is a healthcare consulting firm specializing in OSHA and HIPAA compliance for dental and medical practices. Backed by decades of experience, the founding team was ready to launch a new venture—what they needed was a name, a brand, and a digital presence that would reflect their professionalism and build immediate trust with healthcare providers. Homade partnered with Simmons Safe to shape their brand from the ground up and build a website designed to convert.

Objectives

• Develop a strategic and memorable brand name
• Design a modern visual identity aligned with trust, safety, and professionalism
• Create a comprehensive brand guide for future consistency
• Design and develop a website that clearly communicates services and drives conversions
• Establish a confident, trustworthy online presence for a new healthcare consulting firm

Our Role

• Brand Naming & Strategy
• Visual Identity Design
• Brand Guidelines & Asset Delivery
• Copywriting & Content Strategy
• Web Design & Webflow Development
• Iconography & Visual Language
• UX Architecture & Navigation Design

Strategy & Branding

We began with naming exploration to define a brand that felt credible, confident, and accessible. After collaborative feedback rounds, “Simmons Safe” emerged as the clear choice—anchoring the brand in safety, clarity, and founder expertise.

From there, we created a visual identity centered on a calming palette, clean typography, and a bold yellow checkmark—a symbolic nod to successfully completing compliance checklists. We built custom icons and visual elements to support future marketing and communications, then delivered a full brand guide to ensure consistency across channels.

Website Design & Development

With the brand foundation in place, we turned our attention to designing a digital experience that made regulatory compliance feel less overwhelming and more actionable.

Key features included:

• A streamlined mega menu and simplified page architecture
• Modular, scalable service pages to communicate expertise
• Clear, trust-building CTAs across all pages
• Client testimonials and strategic iconography
• Fully responsive, accessible layout built in Webflow for easy updates

Every page was copywritten to reinforce Simmons Safe’s unique position as a partner in compliance—balancing clarity, empathy, and authority.

Outcome

The launch of the Simmons Safe brand and website gave this experienced team the presence they deserved. From visual identity to technical implementation, the brand now communicates confidence, reliability, and clarity—qualities critical in the healthcare compliance space.