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Content Strategy

A content strategy is an all-encompassing approach for creating content that drives key business objectives.

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Creating content is one part of your marketing plan, but knowing where that content needs to live is just as important. An effective content strategy includes identifying the right channels to distribute each piece of written and visual content and creating unique elements for each.

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The go-to news source for busy B2B founders and marketing professionals — from breaking industry news to the latest social media updates. We compile all the latest B2B marketing news, so you don’t have to.

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