Persona Development

Understanding your customer base is crucial to knowing how to market to them. We develop customer personas, or fictitious representations of the real people we believe are drawn to your products, to help all of us visualize what your customer may look and act like and influence your messaging frameworks. We develop backstories and personalities that allow us to develop multiple messages for testing with focus groups and/or online ads. Narrowing your audience scope ensures all content we create is”talking” directly to real people instead of just shouting into the void.