Belmont & Hawthorne
Belmont and Hawthorne are pioneers in money management, focusing on growing businesses through relationships and values. They prioritize working with companies they believe in, rather than just accepting any contract. This case study explores the design and development of their brand identity, particularly their logo, which reflects their core values of reliability, conventionality, and trust.
Belmont and Hawthorne approached us with a clear vision: to create a brand identity that not only stood out but also communicated their unique approach to money management. Our objective was to design a logo that encapsulated their philosophy of relationship-driven business growth and strong values.
Design Process
- Font Selection: We chose a Serif font for the logo to suggest reliability, conventionality, and trust. Serif fonts are traditionally associated with these qualities, making them an ideal choice for a company in the financial sector.
- Color Scheme: The color scheme was another crucial element. We opted for a dark palette with a bold accent color—plumb. The dark tones convey sophistication and stability, while the plumb accent adds a touch of boldness and modernity.
- Material Choices: To elevate the brand further, we paid special attention to the material choices for their business collateral. Custom business cards were created using tactile paper, enhancing the brand’s physical presence and leaving a lasting impression.
The result was a cohesive brand identity that not only reflects Belmont and Hawthorne’s mission but also sets them apart in the competitive landscape of money management. The logo, combined with the thoughtful use of materials and colors, effectively communicates the company’s commitment to relationships, values, and innovative business practices.
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