VR Development Group

Overview

VR Development Group (VRDG) creates and distributes continuing education courses for professionals in the vocational rehabilitation (VR) space. With a mission grounded in accessibility, digital equity, and professional empowerment, VRDG needed a full-scale brand and web presence that aligned with these values—while visually connecting to its sister company, YesLMS. Homade was brought on to craft their brand from scratch and launch a fully accessible, search-optimized Webflow website that instills trust and drives discovery.

Objectives

• Develop a distinct but aligned brand identity that echoes the YesLMS visual system
• Design and build an accessible, WCAG-compliant website
• Clearly communicate VRDG’s mission, value, and offerings
• Write SEO-optimized copy and blog content to educate and attract VR professionals
• Support long-term visibility, trust, and conversion

Our Role

• Brand Strategy & Visual Identity
• Logo, Color Palette & Typography System
• Copywriting & Tone of Voice Development
• Web Design & Webflow Development
• Accessibility Compliance (WCAG)
• Blog Setup & SEO Implementation

Brand Development

VRDG came to us without an existing brand identity. As a sister company to YesLMS, it was important for the new brand to share visual DNA while maintaining a distinct voice. We designed a clean, professional logo, accessible color palette, and clear typography system that positioned VRDG as both trustworthy and modern—tailored for professionals in healthcare, education, and rehabilitation sectors.

Website Design & Accessibility

We built the VRDG website from the ground up, prioritizing accessibility at every step. From visual contrast and keyboard navigation to screen reader-friendly markup and semantic headings, we ensured the site met WCAG compliance standards and could serve all users equally.

Key features included:

• Clean, minimal interface with strong legibility
• Structured service pages and clear course pathways
• Optimized navigation and breadcrumb system
• Accessible interaction patterns and CTAs
• Scalable CMS for blog content and future growth

Copywriting & SEO

All website content was written with a focus on clarity, tone, and discoverability. We developed the site’s voice to reflect the team’s deep industry knowledge and commitment to empowering professionals. Blog content was created to reinforce thought leadership, increase organic visibility, and support long-tail keyword performance.

Outcome

VRDG now has a strong, professional brand presence that communicates trust, equity, and industry expertise. Their new site makes it easy for vocational rehabilitation professionals to discover resources, understand the organization’s mission, and browse continuing education offerings hosted on YesLMS.