Ameritrack

Overview

Ameritrack, a key player in the U.S. rail services industry and a member of the Marmon Rail family, needed a modern digital presence to reflect its operational scale, support recruitment, and align with the broader Marmon brand. Their legacy website lacked visual appeal, was difficult to navigate—especially on mobile—and did not effectively communicate the company’s value to prospective clients or job seekers.

Objectives

• Redesign the website to reflect Ameritrack’s professionalism and industry leadership
• Improve user experience and mobile responsiveness
• Support recruitment through clearer navigation and updated Careers content
• Align visually and structurally with Marmon Rail’s brand ecosystem
• Simplify internal content updates using Webflow CMS

Our Role

• Website Audit & Content Strategy
• Sitemap Architecture & Wireframing
• UI/UX Design
• Responsive Web Design
• Webflow Development
• SEO Copywriting
• CMS Setup & Client Training

Our Approach

We began with a full audit of the existing site, identifying UX bottlenecks, branding inconsistencies, and SEO opportunities. Working closely with a dedicated Ameritrack point of contact, we mapped out a new site structure, created wireframes, and developed content focused on clarity, usability, and search performance.

Leveraging updated brand elements from the Marmon Rail family, we designed a clean, industrial-forward interface that elevates Ameritrack’s presence online while maintaining usability across devices. All website copy was rewritten with SEO strategy in mind, tailored to showcase Ameritrack’s expertise and hiring needs.

Outcome

The result is a modern, responsive website that delivers a streamlined user experience and supports Ameritrack’s business goals. The new site reinforces their reputation as a reliable, safety-first rail contractor, while seamlessly integrating with Marmon Rail’s visual standards.