Procor

Overview

Procor, Canada’s leading provider of railcar leasing and repair services, needed a modern, professional website that could support multiple business goals—from recruiting talent to helping visitors find nearby service locations. Their previous site was outdated, difficult to navigate, and did not reflect the scale or sophistication of the organization. With input from multiple departments, Homade was brought in to design and develop a new digital experience tailored to Procor’s operational and brand priorities.

Objectives

• Modernize the website to reflect Procor’s leadership in the rail industry
• Streamline the job application process to support recruitment
• Improve mobile and desktop user experience
• Create a clear, scalable content structure for diverse audiences
• Help visitors quickly find the nearest Procor location

Our Role

• Stakeholder Interviews & UX Audit
• Site Architecture & Navigation Design
• UI/UX Design & Moodboarding
• SEO Copywriting & Content Strategy
• Webflow Development
• Interactive Location Map & Careers CMS
• Internal Team Collaboration & Training

Our Approach

We started with a discovery phase, interviewing key stakeholders across departments—from HR to technical services—to understand internal needs and user expectations. A full audit of the existing website helped us identify major UX and content challenges.

Using these insights, we developed a modern site architecture and created moodboards to define a cohesive visual direction. Working closely with Procor’s internal teams, we rewrote all website content for clarity, SEO, and accessibility. We also implemented a CMS-powered careers section and an interactive location map, improving both job seeker and customer journeys.

The entire website was built in Webflow, giving the Procor team greater control over content while ensuring speed, scalability, and security.

Outcome

The new Procor website is a clean, functional, and brand-aligned platform that supports both internal teams and external audiences. From the improved careers experience to the intuitive location finder, the site now serves as a valuable tool for recruitment, marketing, and operations.