Trackmobile

Project Overview

Trackmobile is a global leader in railcar mobility systems, known for manufacturing the most reliable and versatile mobile railcar movers in the industry. As part of the Marmon Group, their reputation for innovation and performance made this a particularly rewarding project for Steel Croissant.

Objectives

For the Trackmobile website, our shared goals included:

• Aligning the site design with Trackmobile’s established brand identity
• Enhancing site architecture and SEO to support discoverability
• Building a modern, responsive Webflow site to support marketing goals

A Collaborative Design Experience

This project stood out for its highly collaborative nature. Trackmobile brought a thoughtful, engaged team to the table—one that already had a strong grasp of SEO fundamentals and clear target keywords. That foundation allowed us to move efficiently and build a content strategy that was both focused and effective.

Throughout the design process, we held regular reviews with the Trackmobile team. Their in-depth feedback ensured that every visual and functional detail aligned with their brand’s legacy and goals. This close partnership helped us deliver a site that truly felt like Trackmobile—bold, reliable, and built to perform.

Optimized for Structure and Search

As SEO professionals, we conducted a thorough audit of the site’s hierarchy to ensure that users and search engines could easily navigate the site. We optimized each page using the target keywords provided by the Trackmobile team, weaving them naturally into the content, meta tags, and alt attributes.

Webflow Development

The site was designed and developed entirely in Webflow, allowing us to move quickly without sacrificing quality. Key features include:

• Responsive layouts that adapt seamlessly across devices
• CMS capabilities for ongoing updates and resource management
• Custom interactions and animations to bring key brand elements to life

Outcome

The finished website is a clean, modern reflection of Trackmobile’s legacy and innovation. With a clear structure, strong SEO foundation, and user-first design, it’s ready to support marketing efforts and drive visibility in a competitive industrial space.

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