B2B E-Commerce: Navigating the 5 Key Phases of Digital Transformation

From Catalog to Conversion - We'll talk through the essential steps you need to take to get your website from outdated to updated.
5 Phases of B2B E-Commerice
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July 17, 2024 11:00

Reinvent Your B2B Digital Strategy

Join us for an enlightening webinar, "B2B E-Commerce Mastery: Navigating the 5 Key Phases of Digital Transformation," where we'll explore the critical steps industrial manufacturers need to take to evolve from traditional catalogs to robust e-commerce platforms. 

This session is designed for legacy businesses in the industrial sector aiming to enhance their online sales channels and customer interaction.

RECORDING PROVIDED AFTER WEBINAR

What You'll Learn

We tailor all of our webinars to our audience, ensuring that you come away from each one with valuable information you can use to up your marketing game.

Enhance Online Sales Channels

Best practices for integrating robust e-commerce solutions tailored for legacy businesses

Improve Customer Interactions

How to implement effective strategies to create seamless and personalized online experiences for your customers

Navigate Digital Change

Learn the five key phases of digital transformation specifically designed for industrial manufacturers.

About Speakers

Matt Mroczek

Matt Mroczek

Founder & Chief Marketing Officer

“I think one of my strongest assets is to see the easiest way through - the simplified version of complex scenarios.”

Cassidy Armbruster

Cassidy Armbruster

SEO & Marketing Strategist

“I enjoy reading because I like putting myself in the shoes of the characters and seeing things through their eyes. That’s something I get to do everyday working in SEO and brand strategy.”

Kevin Jacobs

Kevin Jacobs

Chief Technology Officer

“Being part graphic designer and part web developer leaves me with so many paths to success. I count on fundamentals and work ethic to overcome anything in my way”

Testimonial Steel Croissant Quote
Testimonials

Hear it Directly from Our Clients

"We couldn’t be happier with the results"

We tasked Steel Croissant with creating a brand identity that was modern, inclusive, and distinct. They operationalized from soup to nuts in less than ten days for the initial phase of logo design, web design, and marketing collateral (decks, executive summary, etc.). The color scheme was exactly what we wanted, the logo fit the brand, the branding was consistent throughout all deliverables. We couldn’t be happier with the results.

Jeremy Krell
Jeremy Krell
Managing Partner

"Awesome, awesome work"

Steel Croissant translated the knowledge and passion of our event speakers into a video that shows how data connects our community and the world. And they did it on an extremely tight deadline. Awesome, awesome work! We were very pleased with the final result.

Pablo Cerrilla
Pablo Cerrilla
Head of Marketing and Growth

"We saw an increase of new service agreements"

Thanks to the help of Steel Croissant, we saw an increase of new service agreements related to this offering grow from 6% - 14% over the course of just one quarter!

Travis Ezelle
Travis Ezelle
Head of Automation Portfolio

"Their videos directly contributed to the success of our product launch"

Steel Croissant helped us articulate why Siveillance Video Cloud is a game-changer for our company and customers. Through planning, filming and production, their team was great to work with at every step — they even organized a safe film shoot during COVID. Their videos directly contributed to the success of our product launch and they continue to serve as an important entry point.

Katherine Vondrak
Katherine Vondrak
Global Security Product Marketing Manager

"Steel Croissant named and created a brand guide for us to get off to a fast start"

We needed help launching our physical product as well as an accompanying app. Steel Croissant named and created a brand guide for us to get off to a fast start, launch our product, and make a good first impression with customers and investors. Strategy starts with a strong foundation, and this guide has given us a consistent look across all of our mediums and made us feel more like a polished company in the eyes of potential customers.

Chad Herzog
Chad Herzog
CEO

"Will certainly work with them again"

When gearing up for another product launch, I turned to a longtime partner of ours, Steel Croissant, to aid us in creating a unique brand identity. I was very pleased with both the process and final deliverable and will certainly work with them again on my next invention!

Jose Cardona
Jose Cardona
CEO

"The team is experienced, knowledgeable, professional, timely, and always willing to work with us"

Steel Croissant does all of our digital marketing for STRENGTH IN THE CITY and we couldn't be happier. The team is experienced, knowledgeable, professional, timely and always willing to work with us to achieve the desired result. They have helped us grow our tiny event into a multi-city festival and continue to work with us to produce content for all of our digital platforms.

Sami Katzenberg
Sami Katzenberg
Managing Partner

"They delivered everything we asked and more"

At Move the World Operations, we’ve built a brand focused on giving back to local communities and causes across the nation. We’ve worked hard to create an identity that reflects our passion and commitment for making the world a better place. As we prepared to move our business into a new stage, we wanted to elevate our brand image. We turned to Steel Croissant to create a logo and website that conveys our forward movement and mission of giving back. They delivered everything we asked and more. We couldn’t be happier and look forward to continuing to work with Steel Croissant in the future.

Liezyl Ribeiro
Liezyl Ribeiro
Managing Partner

"It's rare to find a team that can blend creativity with a deep understanding of user experience"

In the quest to simplify our product offering and messaging, we turned to Steel Croissant for the creation of two microsites for our brand, Hitachi. The result? A masterclass in digital storytelling. Steel Croissant's custom animations brought clarity and vibrancy to our content, making it not only digestible but also engaging. The user flow they designed ensured our audience was seamlessly guided through the funnel, with easy access to vital content at every step. It's rare to find a team that can blend creativity with a deep understanding of user experience so effectively. Thanks to Steel Croissant, our brand narrative has never been clearer or more compelling.

John H. Smerkar
John H. Smerkar
Global Marketing Director

"Provided exceptional branding and a modern website"

Steel Croissant was instrumental in helping us navigate the complexities of establishing our healthcare compliance consulting firm. They not only provided exceptional branding and a modern website but also instilled trust from the outset. First impressions matter, and Steel Croissant ensured we made a lasting one with our target audience.

Angela Simmons
Angela Simmons
CEO

'We turned to Steel Croissant to build a website"

In our journey to redefine how clinicians and patients view and use casting products, we turned to Steel Croissant to build a website that truly represents the innovation of Cast21. Their team delivered a site that not only showcases our product's unique advantages through stunning visuals and interactive design but also perfectly balances professionalism with approachability. Thanks to Steel Croissant, Cast21 now stands out in the healthcare technology sector with a platform that’s as informative as it is engaging.

Ashley Moy
Ashley Moy
CEO

"Continues to deliver outstanding results"

Partnering with Steel Croissant to overhaul our web site was a significant step forward for our branding and lead generation, but also greatly improved the user experience (UX). The partnership continues to deliver outstanding results in our SEO program as well as keeping the site relevant in the constantly changing competitive environment. Steel Croissant continues to be a critical part in our marketing journey, and we are excited for what's to come!

Cris D. Lemay
Cris D. Lemay
Corporate Marketing

"We've seen a substantial increase in traffic"

We needed our new site to be an engine for driving demand for our products and for engaging our dealers, salespeople, and end users. We turned to Steel Croissant to help us rethink our digital strategy, starting with the role our website plays in appealing to our customer personas. The results speak for themselves. Since partnering with Steel Croissant, we’ve seen a substantial increase in traffic and end-user inquiries and have received numerous positive comments from industry experts. We’re excited to stay ahead of the digital curve by continuing to grow our web presence with Steel Croissant’s help.

Taylor Brooker
Taylor Brooker
Director of Marketing & Sales

"Steel Croissant hit a home run"

When launching my brand, JustAir, I knew I needed a modern brand identity and clean website to clearly communicate our value and process; and look professional in the eyes of government officials and investors. Steel Croissant hit a home run with our logo and we absolutely love the illustrations they’ve incorporated into our website. Working with them has been both enjoyable and results-focused, so we are excited to further the relationship with Search Engine Optimization (SEO), email marketing, social media and more!

Darren Riley
Darren Riley
Co-Founder & CEO

"They have made us a stronger company"

Our online presence is critical to our company’s success. This presence needs to reflect our product, the uniqueness of our company, our values and our voice. Finding the right marketing company was crucial. Steel Croissant is the right company. The folks at Steel Croissant came to us with talent, curiosity and an excellent capacity to listen. They translated the purpose and passions that drive YesLMS into a distinct marketing voice. Steel Croissant has not only lifted us above the noise of our competitors but they have made us a stronger company in the process. Steel Croissant continues to be our go-to for all marketing needs.

Linda Hedenblad
Linda Hedenblad
CEO

"A top notch organization"

Steel Croissant is a top notch organization to work with. Everything that they put out from websites to marketing material exceeds expectations. The level of communication that they provide throughout projects is outstanding. We currently work with them on many projects and will continue to work with them moving forward.

Jimmy McClain
Jimmy McClain
General Manager

Past Webinars

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July 17, 2024 11:00