Introduction To The Marketing Funnel
A well-crafted marketing funnel for your brand will detail each stage of the funnel as experienced by your customer. It starts with their first contact with your brand and follows them through to final purchase. In today’s session, we’ll break down each step of the funnel.
This course is for any brand that:
- Is looking to optimize their marketing strategies to achieve better results
- Wants to better understand what type of content should be created at each stage of the marketing funnel
- Has a marketing strategy but it isn’t necessarily guided by the marketing funnel
- Has a basic understanding of audience and buyer behavior
Aligning Your Marketing Strategy With the Marketing Funnel
Allow our team of marketing experts to share insights on tailoring content to meet your audience’s specific needs and interests at each stage so that they are guided through the funnel. More specifically, we will cover:
The Awareness Stage
- What is it?
- Why is it important
- Creating awareness stage content
- Types of awareness stage content
- Buzzwords
- Examples
- How to create awareness stage content
The Consideration Stage
- What is it?
- Why is it important
- Creating consideration stage content
- Types of consideration stage content
- Buzzwords
- Examples
- How to create consideration stage content
The Decision Stage
- What is it?
- Why is it important
- Creating decision stage content
- Types of decision stage content
- Buzzwords
- Examples
- How to create consideration stage content
